Our history: Think Yellow, Go Green.

Vivial’s environmental awareness campaign has collected hundreds of tons of directories, which have been converted into electricity that powers communities, or materials such as building insulation, mulch, writing and copier papers, newsprint, paper towels and more. Vivial was recognized with the prestigious national Communitas Award for “Green Initiatives” for its environmental awareness program.             


In Anchorage, Vivial teamed up with Fred Meyer stores, University of Alaska-Anchorage (UAA) and Alaskans for Litter Prevention (ALPAR) to encourage residents and businesses to bring their outdated directories to one of their collection locations around the city. The program kicked off at the Summer Solstice Festival in Anchorage where volunteers from Vivial and local non-profit organization, ALPAR, collect books, distribute information about recycling and conduct environment-focused activities for kids. The directories were converted into reusable materials, such as home insulation and mulch.


Vivial brought an environmental awareness program to residences and businesses of New London, Middlesex and Windham counties in Connecticut. KC101 radio hosted a live remote broadcast and collection event during opening weekend for the Connecticut Tigers at Dodd Stadium. Listeners who brought outdated phone books to the event for recycling received giveaways and prizes. In addition The New London Little League collected outdated telephone directories at a recycling bin at their playing field at Mitchell College, and they hosted a collection event to help collect even more directories at the end of their season. The outdated directories were also dropped off at collection points across the city for recycling.


Vivial partnered with the Cornhusker Council Boy Scouts to collect outdated telephone directories door-to-door in Lincoln neighborhoods and at local businesses. The campaign, which was also promoted locally by the Boy Scouts, helped fulfill requirements for the World Conservation Award and the troops worked together to help make a greener Lincoln. In addition, Vivial partnered with the Lincoln Parks & Recreation Department to collect outdated directories at seven park locations across the city. The directories were reused for educational design projects by the Boy Scouts, recycled and converted into new materials.

Neighbor Islands

Vivial encouraged schools across Hawaii’s neighbor islands, including Hawaii, Kauai, Maui, Molokai and Lanai, to compete to collect the most outdated telephone books, which were reused in a variety of ways. The schools not only had the opportunity to raise funds for their participation, but the students learned about the difference they can make in protecting the environment. Vivial also partnered with neighbor island food banks to host a community food drive. By using the recyclable directory delivery bags, Vivial encouraged the community to fill the bags with nonperishable food items and donate to the local food banks.


Vivial partnered with local radio stations Island 98.5, Star 101.9 and 93.9 Jamz and the Lokahi Giving Project to raise awareness about and celebrate the difference individuals and businesses can make in protecting the local environment. Vivial hosted environmental awareness events at shopping malls across Oahu. In Oahu, phone directories are processed locally at a waste-to-energy facility where they are used to generate a valuable source of renewable energy for the island. They are never wasted and never end up in landfills.